The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design
Re-evaluating the business and where it wanted to be in 5 years time we were able to advise Eurosport Wheels on a strategic name change to Ispiri Wheels. The name reflects the new brand rational which is built around a spirit of Italian racing and design that was also created as part of the branding process.
Following the creation of a new internal brand guidelines document a new azure influenced logo has been designed and produced alongside full marketing collateral that includes:
Following the success of the new branding and positioning Ispiri has experienced rapid growth as a business and has been able to move quickly into its next stage of development as a provider of luxury high-end wheels.