The Seen - Creative design based in Stourbridge, West Midlands, UK

The Seen - Creative design based in Stourbridge, West Midlands, UK
Disciplines - Branding, Art Direction, Graphic Design, Illustration, Photography, Website design
Products and Services - Annual reports, Branding, Brochures, Copywriting, Corporate Identity, Editorial design, Packaging, Presentation products, Print management, POS material, Motion graphics, Website design

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Drayson Racing Formula E car livery design, creative design by The Seen
Drayson Racing Formula E car livery design, creative design by The Seen
Drayson Racing Formula E car livery design, creative design by The Seen
Drayson Racing Formula E car livery design, creative design by The Seen
29/11/13

Our progressive and exciting livery design for the new Drayson Racing Formula E team - dubbed by one Formula E fan as 'the best looking team so far'.

Drayson Racing are "The pioneers in electric racing" and were the first team to commit to the new FIA Formula E Championship, which in late 2014 will see electric powered racing cars take to the streets of 10 global cities for a brand new FIA motorsport championship - including London, Berlin, Beijing & Los Angeles to name but a few.

 

Drayson Racing will be racing alongside teams that currently include China Racing, Andretti Autosport, Super Aguri, Audi Sport ABT & Alain Prost's 'e.dams'.

 

We are thrilled to deliver an exciting and unique livery design for the new team that has brought to the car elements from our key 'Aurora Borealis' brand imagery that we developed as part of the new team branding - which has at its heart the motivational essence:

'A New Dawn'.

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